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Fuisz Media Brings Interactivity To Video

Steve Gadbois:

Platforms deploying dynamic ad insertion and programmatic buying will be very interested in the benefits of Interactive advertising. Cracking this on the big screen is inevitable, challenging and potentially game changing for Pay-TV.

Originally posted on TechCrunch:

For the past two years, Fuisz Media has been quietly developing the technology necessary to quickly and easily add interactive elements to video. Now, it’s coming out of stealth mode, with more than $2 million in funding and some interesting enterprise clients.

Fuisz Media uses computer vision to identify specific items and create differentiated experiences around them. By tagging those items, brands, advertisers, and publishers can provide in-video opportunity for viewers to learn more about products.

The technology was built to overlay videos distributed through multiple different platforms, and to work with a number of different ad servers. Fuisz’s interactive videos can also be displayed on a number of different devices, including desktop, mobile phones, and tablets.

According to co-founder and CEO Justin Fuisz, the company is able to provide a high rate of accuracy in identifying and tracking items frame-by-frame. “In computer vision, if you’re getting a 70-80 percent…

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Open Cloud Project To Create Ad-Hoc Marketplace

Originally posted on TechCrunch:

Today, the cloud infrastructure market is dominated by several big companies – Amazon, Google and Microsoft — but a public/business/academia partnership called the Massachusetts Open Cloud project is hoping to change that by creating an open computing marketplace where you can negotiate whatever services you need from multiple infrastructure vendors.

Peter Desnoyers, a professor at Northeastern University who helped launch the project, explained that while companies like Amazon offer useful services, they have limitations.

First of all, from an academic perspective, they have a closed system. That means their internal team has access to the system for research purposes, but anyone outside the company like academics who want to study the system and present papers are shut out. While they can go to company conferences and hear employees present papers, they can’t get deep inside the system and that’s a real problem for him and his fellow academics.

The other is that Amazon…

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How Docker used open-source ideals and excellent timing to become a cloud darling

Originally posted on Gigaom:

Ben Golub isn’t surprised that his startup Docker’s take on container technology has caused this much of a buzz throughout the tech industry; it just happened a whole lot sooner than he thought.

“Before the printing press nobody wrote because it was a pain to produce content,” said Golub, CEO of the four-year-old company. “I think Docker in a smaller way is enabling developers to be able to put all their energy into creating amazing applications, rather than worrying about the minutiae of how they are going to run and how they are going to scale and it is a beautiful thing.”

Docker’s rise from a middling Platform-as-a-Service (PaaS) company once known as DotCloud to its current status as a much-heralded container management system that is used by Google (S GOOG), Spotify, Red Hat (S RHT) and others is one that highlights how having the right kind of technology and…

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Biggest Energy Users in Homes

224 million cable boxes are still drawing 35 watts of standby power 24/7 across the nation consuming as much electricity as produced by four giant nuclear reactors, running around the clock.

A new report from the American Council for an Energy-Efficient Economy (ACEEE), Miscellaneous Energy Loads in Buildings, found that all of these random devices add up to 7.8 quadrillion BTUs every year, nearly as much as water heating, refrigeration and cleaning and cooking combined.


Americans are buying more gadgets than ever before, but those gadgets are not using more energy collectively. Why not? Well, according to a new report from the research firm Fraunhofer USA and commissioned by the Consumer Electronics Association, more efficient TV technology and a switch from desktop and laptop computers to tablets delivered a sizable drop in the total energy use by gadgets in the U.S. in 2013.

Contrary to the Fraunhofer report commissioned by the CEA, a new report from the International Energy Agency, an intergovernmental organization dedicated to ensuring reliable and clean energy, says that the electricity demand of networked devices around the world in 2008—420 terawatt-hours—was equal to that of France; in 2013 the demand surpassed that of Canada, reaching 616 terawatt-hours. By 2025, the report projects, networked devices will account for 6 percent of global electricity demand at 1,140 terawatt-hours. As much as 80 percent of that demand will be used just to maintain a network connection, keeping devices ready and waiting.

“In their current state, network-enabled devices carry an inherent paradox,” the IEA report says. “They have enormous potential to deliver diverse efficiencies across many sectors and services, yet they fall far short of their own potential to be energy efficient.”

Simply minimizing power consumption in standby mode, according to the IEA, could reduce the electricity demand of the world’s devices by 600 terawatt-hours annually by 2020.